Food on Film

The Food on Film festival celebrates iconic food moments in cinema. It is a chance for festival-goers to indulge their senses by watching great movies from around the world while eating food from local vendors in the New York City area. The festival also features a website component that offers the viewers a chance to stream the films and cook the recipes from home.

Along with the festival concept and visual brand development, I designed multiple points of interaction that would occur between a potential customer and the Food on Film Festival.

This project was completed as part of the School of Visual Arts course “Experiencing Brands Through Interaction Design” with Anita Zeppetelli.

Bold & Indulgent

Food represented in cinema typically signifies indulgence, pleasure, sensuality, joy, and family, so I knew that the branding should be bold and indulgent. The double O’s in the word “Food” allowed me to explore the contrast of wide and thin circular shapes, which influenced my decision to use one typeface for the branding, interspersing the extended font and the condensed font. The two contrasting O shapes then became a significant part of the visual system.

Sensory & Emotional

The color palette was inspired by a few different concepts. The color red is an homage to Pedro Almodovar’s films. He tends to use red heavily in his cinematography, especially in his kitchen scenes, where drama, murder, sexual awakenings, and, of course, cooking, typically occur. I chose to pair the red with a warm yellow, which ended up reminding me of the McDonald’s color scheme: a happy accident.

Points of Interaction

I conducted a scenario writing exercise to determine possible points of interaction between my customers and the festival. These points of interaction include: An animated subway ad, a mobile app, mobile tickets and event reminders, festival badges, and a responsive website. Below are a few points of interaction I designed.